Women in PR Ghana unveils Mentees for Third Mentoring Program
Women in PR Ghana (WiPR) has kicked off the third edition of its Mentorship Program, providing a new group of mentees with the opportunity to learn from the country’s top female PR leaders.
Launched in 2022, the WiPR Mentorship Program has become a cornerstone initiative for nurturing the next generation of female PR leaders in Ghana. This unique platform connects entry-level to mid-level practitioners with some of the industry’s most accomplished women.
“We are thrilled to provide this valuable platform for our mentees,” shared Akosua Ogyiri, Vice-President of Women in PR Ghana. “Through personalized mentorship from our esteemed Top 10 Women in PR, these aspiring professionals gain invaluable insights and practical guidance that will propel them to excel in their careers.”
Over the course of the 8–12-month program, mentees will participate in engaging masterclasses covering a comprehensive range of PR industry topics, while also receiving access to carefully curated resources designed to further hone their skills and knowledge base from their assigned mentors.
Leading this edition’s program is an exceptional group of mentors, the 2023 Top 10 Women in PR Ghana. These industry leaders bring a wealth of experience and knowledge to the table, ready to empower our mentees: Gifty Bingley, Ivy Heward-Mills, Shirley Tony Kum, Georgina Asare Fiagbenu, Dr. Paulina Kuranchie, Praise Nutakor, Emma Wenani, Maame Akua Amoah Twum, Laila Abubakari and Sandra Amarquaye.
The WiPR Mentorship Programme is a testament to Women in PR Ghana’s dedication to promoting a thriving and inclusive PR landscape in Ghana.
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Women in PR Ghana Summit 2024 concludes with focus on AI, Authenticity, and Ethical Practices
The eight edition of Women in PR (WiPR) Ghana Summit 2024 has come to a close, leaving participants with a wealth of insights on leveraging AI, the importance of authenticity, and the integration of ethical practices in the field of public relations. Key speakers emphasised the fusion of technology with human creativity, the necessity of sustainable and genuine communication, and the role of strategic thinking in effective PR.
The two-day event which was themed, “Empowering Practitioners for an AI and ESG Future”, was held virtually on 5th July and in- person at The Ghana – India Kofi Annan Center of Excellence in ICT, Accra on July 6th, 2024.
In her opening remarks, Joyce Sackitey- Ahiadorme, President of Women in PR Ghana highlighted that the theme of the summit was carefully selected to help professionals improve their craft in areas such as networking, storytelling, sustainability, reputation building, partnerships, and activism.
Speaking on Strategic Communication, Ensuring Sustainability and Greater Impact, Esther Cobbah, Chief Executive Officer, Stratcomm Africa & President, IPR Ghana noted that effective communication should address proactive and impactful Environment Social and Governance (ESG) initiatives. She stressed that for communicators to practice strategic communication, “you need to understand the environment in which the communication is to be deployed.”
Madam Cobbah further noted that relationship building is a key part of strategic thinking, emphasising the need for practitioners to foster robust relationships as a core component of their communication strategy. “Strategic thinking is about understanding what is going on around you. Staying informed and proactive is crucial for effective communication to anticipate and respond to changes effectively.”, she added.
Addressing the essence of AI for Data Visualisation and Storytelling, Josephine Appiah-Nyamekye Sanny, Acting Director of Communication, Afrobarometer, advocated for the effective use of bar graphs in comparing brand voices to competitors. She noted that for professionals to be effective with data visualisation, they will need to be artistic and skilled with data analysis.”
She further encouraged professionals to use AI-generated content as a foundation and infuse it with their unique voice and creativity. “AI helps to bring data to life, making complex information more accessible. Leverage these tools to communicate insights more effectively, but with personal engagement to maintain authenticity in communications”, she said.
Tucci Goka Ivowi, CEO and Founding Member, Ghana Commodity Exchange noted that the summit reinforces that genuine practices are crucial for building long-term trust, therefore practitioners need to promote genuine and sustainable practices to foster credibility and trust.
She added that authenticity is important for sustainability and credibility, stressing on the need for practitioners to be themselves and embrace improvement.”
Remarking on ethical practices, Sandra Adu-Gyamfi, General Counsel for Fan Milk, Ghana, Benin, Togo and CiV, said integrating ethical considerations into PR strategies aligns with the growing emphasis on Environmental, Social, and Governance (ESG) goals.
She called on PR professionals to “push the compliance and ethical practices in their organisations by ensuring that ethical practices are at the core of their PR strategies to support ESG objectives.
Faith Senam Ocloo, Founder, Women in PR Ghana encouraged participants to utilise the knowledge gained from the various speakers while looking forward to the 9th edition of the summit in 2025.
Other speakers included Baaba Cofie, Managing Partner, Mahogany Consult; Dr. Paulina Kuranchie, Lecturer and Communication Consultant, Adwoa Wiafe, Chief Corporate Services and Sustainability Officer, MTN Ghana, and Venan Sondo, a Sustainability professional and Co-Founder of ChAINT Afrique.
The panel discussion had experts such as Richard Ahiagble, Ag. Director of Special Programs Communications and Head of Capability Enablement, Mastercard Foundation and Ethel Amoako Baffoe, Clients Manager, Avery Scott.
The 2024 summit was supported by Newmont Ghana, GCB Bank, MTN Ghana, Olam Agri, Hollard Insurance, Trade Finance, Vivo Energy Ghana, Woodin, Cowbell, Onga, Chaint Afrique, The Ghana- India Kofi Annan Center of Excellence in ICT, E’april Public Relations, and CommsOfAfrica.
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Women in PR Ghana Flagship Summit comes off this July
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THIRD EDITION OF WOMEN IN PR GHANA MENTORSHIP PROGRAM – CALL FOR MENTEES
In our bid to support and empower female public relations practitioners in Ghana, Women in PR Ghana is delighted to announce the call for mentees for the third cohort of our Top 10 Women in PR Ghana mentoring program. This initiative aims to bridge the gap between aspiring PR professionals and industry experts, offering mentorship, guidance, and professional development opportunities.
Started in 2022, the mentorship program offers a unique platform for entry-level to mid-level female PR practitioners to connect with some of the most accomplished women in the industry. Through personalized mentorship, participants will have the opportunity to learn from seasoned professionals who were named the 2023 Top 10 Women in PR Ghana, gain valuable insights, and develop the skills necessary to excel in their careers.
“At Women in PR Ghana, mentorship forms part of our 5 key pillars, this newly structured program is one we are very excited about. Our goal is to provide aspiring female PR practitioners with the support and resources they need to succeed in this competitive industry. By connecting them with experienced mentors and offering professional development opportunities, we hope to empower the next generation of PR leaders in Ghana.” Akosua Ogyiri, Vice-President of Women In PR Ghana.
The 8-12 month mentoring program will feature monthly masterclasses covering a wide range of topics relevant to the PR industry. Additionally, participants will have access to tailored resources to enhance their skills and knowledge.
The Women in PR Ghana Mentorship Program is open to all female PR practitioners in Ghana eager to advance their careers and make a positive impact in the industry. Applications are now open, and interested individuals are encouraged to apply by May 17th, 2024.
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Women in PR Ghana Unveils 2023 Top 10 PR Women Ghana
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Women in PR Ghana partners Ghana – India Kofi Annan Center of Excellence in ICT to mark IWD
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Influencer Marketing Adoption among PR, Marketing, and Advertising Professionals in Ghana: An Exploratory Study by Priscilla Aseye Nanam Febiri
The research on influencer marketing and its adoption among PR, Marketing and Advertising Professionals in Ghana, was authored by Priscilla Aseye Nanam Febiri, an Influencer marketing specialist and a member of Women in PR Ghana, and co-authored by Emmanuel Mireku, a Market research consultant.
This study sought to understand the attitudes of Ghanaian PR, marketing and brand management professionals towards influencer marketing and its impact on their strategies and decision-making processes. A semi-structured survey, administered to 7O participants working within the Ghanaian creative agency space, was undertaken.
Key findings from the study revealed that professionals within the creative agency space exhibit varying levels of comprehension regarding influencer marketing. The efficacy of influencer marketing remains debatable and challenges such as identifying suitable influencers and high expenses hinder the adoption of the channel. Engagement and content quality are highly valued in the selection process of influencers, although concerns around the unpredictability of influencers persist due to brand safety. Professionals express openness to new tools like influencer databases, however cost constraints limit adoption.
Based on the findings it is recommended that professionals remain adaptable to the changing landscape of influencer marketing, investment in training is increased, best practices are standardized (to support influencers and professionals), technology is leveraged and a focus on ethics and transparency is prioritized.
Click the download button to get your copy of the report.
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Women in PR Ghana Announces Its First Executive Committee
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Women in PR Ghana Hosts End of Year Glam Gala & Networking Event
Women in PR Ghana has crowned its 2023 activities with the annual End of Year Glam Gala & Networking event.
The event which was hosted on December 9th, 2023, at Hotel Tchetche, East Legon, featured Mrs. Janet Sunkwa-Mills, Chairperson, Executive Women Network(EWN) as the special guest speaker.
Speaking on the topic:”Taking Leadership Roles As Women in 2024: The critical keys to open growth doors.”, Mrs. Sunkwa-Mills explained that women will excel in leadership roles, if they become intentional about transformation and provide clear direction to the team they lead.
She further noted that leaders can achieve their goals if they take steps to ensure the team members are aligned and motivated to reach the projected destination.
“A true leader knows where they are going and can envisage the future. They also go the extra mile to paint a vivid mental picture of where they want the team to go. It is however important for leaders to understand the capabilities and strengths of their team members.” she added.
Speaking at the opening session of the event, Joyce Ahiadorme, President, Women in PR Ghana expressed her excitement over the successes chalked by Women in PR Ghana Community.
Key among these she said was the community’s contribution in shaping Public Relations professionals in the country.
“I am particularly excited because I find these events as a great opportunity to reflect on these achievements and strategise on the approach to improve on the community’s impact.
As part of the event, Shirley Tony Kum, Corporate Communications Manager, Vivo Energy, Ghana, and Naa Korkoi Essah, PR Manager, Ministry of Communications and Digitalisation who were named among the 2022 top 10 Women in PR Ghana were invited to share among other things, how they have navigated professional challenges to remain successful and relevant in their careers.
According to them, their resilience towards excellence accounted for their achievement and successes.
The event was a night of glamour, which brought together female professionals and students in the PR and Communications industry to celebrate their achievements for the year and network with one another, while they fortify themselves for leadership opportunities in 2024. Ohenewaa Brown was the MC for the event.
With good food, drinks and great conversations, the event did not only provide a space for learning but also for building connections and fostering a supportive community within the industry.
The Women in PR Ghana End of Year Glam Gala & Networking Event, is an annual event that brings together female PR and Communications professionals to round up the year long activities, have fun, connect with colleagues and plan for the new year.
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