Women in PR Ghana unveils Mentees for Third Mentoring Program
Women in PR Ghana (WiPR) has kicked off the third edition of its Mentorship Program, providing a new group of mentees with the opportunity to learn from the country’s top female PR leaders.
Launched in 2022, the WiPR Mentorship Program has become a cornerstone initiative for nurturing the next generation of female PR leaders in Ghana. This unique platform connects entry-level to mid-level practitioners with some of the industry’s most accomplished women.
“We are thrilled to provide this valuable platform for our mentees,” shared Akosua Ogyiri, Vice-President of Women in PR Ghana. “Through personalized mentorship from our esteemed Top 10 Women in PR, these aspiring professionals gain invaluable insights and practical guidance that will propel them to excel in their careers.”
Over the course of the 8–12-month program, mentees will participate in engaging masterclasses covering a comprehensive range of PR industry topics, while also receiving access to carefully curated resources designed to further hone their skills and knowledge base from their assigned mentors.
Leading this edition’s program is an exceptional group of mentors, the 2023 Top 10 Women in PR Ghana. These industry leaders bring a wealth of experience and knowledge to the table, ready to empower our mentees: Gifty Bingley, Ivy Heward-Mills, Shirley Tony Kum, Georgina Asare Fiagbenu, Dr. Paulina Kuranchie, Praise Nutakor, Emma Wenani, Maame Akua Amoah Twum, Laila Abubakari and Sandra Amarquaye.
The WiPR Mentorship Programme is a testament to Women in PR Ghana’s dedication to promoting a thriving and inclusive PR landscape in Ghana.
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THIRD EDITION OF WOMEN IN PR GHANA MENTORSHIP PROGRAM – CALL FOR MENTEES
In our bid to support and empower female public relations practitioners in Ghana, Women in PR Ghana is delighted to announce the call for mentees for the third cohort of our Top 10 Women in PR Ghana mentoring program. This initiative aims to bridge the gap between aspiring PR professionals and industry experts, offering mentorship, guidance, and professional development opportunities.
Started in 2022, the mentorship program offers a unique platform for entry-level to mid-level female PR practitioners to connect with some of the most accomplished women in the industry. Through personalized mentorship, participants will have the opportunity to learn from seasoned professionals who were named the 2023 Top 10 Women in PR Ghana, gain valuable insights, and develop the skills necessary to excel in their careers.
“At Women in PR Ghana, mentorship forms part of our 5 key pillars, this newly structured program is one we are very excited about. Our goal is to provide aspiring female PR practitioners with the support and resources they need to succeed in this competitive industry. By connecting them with experienced mentors and offering professional development opportunities, we hope to empower the next generation of PR leaders in Ghana.” Akosua Ogyiri, Vice-President of Women In PR Ghana.
The 8-12 month mentoring program will feature monthly masterclasses covering a wide range of topics relevant to the PR industry. Additionally, participants will have access to tailored resources to enhance their skills and knowledge.
The Women in PR Ghana Mentorship Program is open to all female PR practitioners in Ghana eager to advance their careers and make a positive impact in the industry. Applications are now open, and interested individuals are encouraged to apply by May 17th, 2024.
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Women in PR Ghana Unveils 2023 Top 10 PR Women Ghana
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Influencer Marketing Adoption among PR, Marketing, and Advertising Professionals in Ghana: An Exploratory Study by Priscilla Aseye Nanam Febiri
The research on influencer marketing and its adoption among PR, Marketing and Advertising Professionals in Ghana, was authored by Priscilla Aseye Nanam Febiri, an Influencer marketing specialist and a member of Women in PR Ghana, and co-authored by Emmanuel Mireku, a Market research consultant.
This study sought to understand the attitudes of Ghanaian PR, marketing and brand management professionals towards influencer marketing and its impact on their strategies and decision-making processes. A semi-structured survey, administered to 7O participants working within the Ghanaian creative agency space, was undertaken.
Key findings from the study revealed that professionals within the creative agency space exhibit varying levels of comprehension regarding influencer marketing. The efficacy of influencer marketing remains debatable and challenges such as identifying suitable influencers and high expenses hinder the adoption of the channel. Engagement and content quality are highly valued in the selection process of influencers, although concerns around the unpredictability of influencers persist due to brand safety. Professionals express openness to new tools like influencer databases, however cost constraints limit adoption.
Based on the findings it is recommended that professionals remain adaptable to the changing landscape of influencer marketing, investment in training is increased, best practices are standardized (to support influencers and professionals), technology is leveraged and a focus on ethics and transparency is prioritized.
Click the download button to get your copy of the report.
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Women in PR Ghana Announces Its First Executive Committee
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Women in PR Ghana Hosts End of Year Glam Gala & Networking Event
Women in PR Ghana has crowned its 2023 activities with the annual End of Year Glam Gala & Networking event.
The event which was hosted on December 9th, 2023, at Hotel Tchetche, East Legon, featured Mrs. Janet Sunkwa-Mills, Chairperson, Executive Women Network(EWN) as the special guest speaker.
Speaking on the topic:”Taking Leadership Roles As Women in 2024: The critical keys to open growth doors.”, Mrs. Sunkwa-Mills explained that women will excel in leadership roles, if they become intentional about transformation and provide clear direction to the team they lead.
She further noted that leaders can achieve their goals if they take steps to ensure the team members are aligned and motivated to reach the projected destination.
“A true leader knows where they are going and can envisage the future. They also go the extra mile to paint a vivid mental picture of where they want the team to go. It is however important for leaders to understand the capabilities and strengths of their team members.” she added.
Speaking at the opening session of the event, Joyce Ahiadorme, President, Women in PR Ghana expressed her excitement over the successes chalked by Women in PR Ghana Community.
Key among these she said was the community’s contribution in shaping Public Relations professionals in the country.
“I am particularly excited because I find these events as a great opportunity to reflect on these achievements and strategise on the approach to improve on the community’s impact.
As part of the event, Shirley Tony Kum, Corporate Communications Manager, Vivo Energy, Ghana, and Naa Korkoi Essah, PR Manager, Ministry of Communications and Digitalisation who were named among the 2022 top 10 Women in PR Ghana were invited to share among other things, how they have navigated professional challenges to remain successful and relevant in their careers.
According to them, their resilience towards excellence accounted for their achievement and successes.
The event was a night of glamour, which brought together female professionals and students in the PR and Communications industry to celebrate their achievements for the year and network with one another, while they fortify themselves for leadership opportunities in 2024. Ohenewaa Brown was the MC for the event.
With good food, drinks and great conversations, the event did not only provide a space for learning but also for building connections and fostering a supportive community within the industry.
The Women in PR Ghana End of Year Glam Gala & Networking Event, is an annual event that brings together female PR and Communications professionals to round up the year long activities, have fun, connect with colleagues and plan for the new year.
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Women in PR Ghana Commemorates 2023 IWD with MTN Ghana Communications team
Women in PR Ghana on March 8, 2023 celebrated International Women’s Day with the Corporate Communications Division of MTN Ghana at their Media Centre at Ridge in Accra.
The event provided a forum for young professionals to interact, learn and network with seasoned communications professionals of MTN Ghana.
The five-lady panel of the MTN Communications team was led by Georgina Asare Fiagbenu – Senior Manager, Corporate Communications, and included Efua Falconer – Manager, Corporate Communications; Afua Serwaa Asafo-Adjei – Communication Advisor-Media Relations, Olivia Mifetu – Internal Communications and Sophia Tandoh – Regulatory Advisor at MTN Ghana.
The event was moderated by Lorrencia Adam Nkrumah, the external Affairs and Internal Communications Coordinator of Barry Callebaut and was on the theme “DIGITALL: Embracing Innovation and Technology as PR Women.”
The ladies shared among other things their work life experiences with a focus on managing and protecting the reputation of their organization as a means of achieving the organization’s goals. To them, this also meant planning and working with a strategy to ensure that their aim was met.
The team also elaborated on how disagreements among them are more geared toward the development of the organization. They agreed that what their organization wants to achieve should be the ultimate and as such they are more open to accepting the final decisions of the senior manager when there seems to be disagreements.
In line with the theme for the day, Efua Falconer, highlighted how digital technologies has made the work of a PR Practitioner easier and helped with constant engagements. “For PR, these innovations are helping us do constant engagements. It’s not like just sitting in your office and drafting and press release, let’s engage, you post a story and somebody is able to ask questions and you are able to respond in real time”.
The Senior Manager of Corporate Communications, Georgina Asare Fiagbenu emphasized on the need to ask questions and be ready to learn on the job. She stated that: “To be able to get your communications right, you have to ask questions. It means that you want to know more and it makes you confident in your communication”. She again emphasized the need for the younger generation to take advantage of events like this, read and develop their skills in order to add up to their employability status because, “no one will employ you because you are a Gen Z”.
Olivia Mifetu, who is responsible for internal communications also advised that young people should have mentors who would be responsible to guide them in their career path.
Mrs. Georgina Asare Fiagbenu admonished the students and entry level professionals to be focused on building their skills and be intentional about the relationships they build. “Don’t be anxious about your future, but be constructive with what you’re working on and the skills you are building”, she said. She added that the young ones should be keen about always learning and discovering themselves in order to create a niche that will make them stand out from the many.
The event was attended by professionals and students of the public relations and Communications industry.
Women in Public Relations Ghana was established in 2017 as a professional networking organization committed to educating, mentoring and empowering female PR professionals and students.
To know more about Women in PR Ghana and our membership, kindly visit our website at www.womeninprghana.org or email at [email protected]
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Registration WIPR Ghana Professionals
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Women in PR Ghana Marks IWD with Mahogany Consult
To commemorate 2022 International Women’s Day celebration, Women in PR Ghana hosted the Managing Partners of Mahogany Consult, Esi Asante Antwi and Baaba Cofie for “An Evening Under the Mahogany Tree”
The event was moderated by Faith Senam Ocloo who is also the founder of Women in PR Ghana and was held to celebrate their 10th Anniversary while highlighting the theme for this year’s IWD “Break the Bias”
The two shared among other things their entrepreneurial journey, challenges running their PR Agency, being 2 females partnering a business, family, leadership and more importantly how they are breaking the bias as female leaders.
Esi Asante Antwi encouraged women not to settle in whatever situation they found ourselves. She said, “Let’s not settle, let’s give ourselves the time to take care of the children, the family, to recuperate from a medical situation but let’s not settle in there’
Baaba Cofie on the other hand advised women to align on their values before venturing into a business partnership because women can work together. She stated, “using us as examples, women can work together and can do whatever it is that they can do together”. She added that, as an organization, they believe in mentoring, shaping, and training the next generation of communication experts.
Faith Senam at the end of an insightful conversation applauded both Esi Asante Antwi and Baaba Cofie for breaking the bias and being an inspiration to many young women and professionals in the public relations industry. She expressed her gratitude to them for partnering this year’s International Women’s Day event and willing to share their experiences and lessons.
The event was attended by professionals and students in the communications and public relations industry.
Women in Public Relations Ghana was established since 2017 as a professional networking organization committed to educating, mentoring and empowering female PR professionals and students.
To catch up on the discussion, find the full video available on both Mahogany Consult and Women in PR Ghana Facebook pages. To also know more about Women in PR Ghana and our membership, kindly visit our website at www.womeninprghana.org or email at [email protected]
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