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Women in PR Ghana Flagship Summit comes off this July
- Published in Events
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THIRD EDITION OF WOMEN IN PR GHANA MENTORSHIP PROGRAM – CALL FOR MENTEES
In our bid to support and empower female public relations practitioners in Ghana, Women in PR Ghana is delighted to announce the call for mentees for the third cohort of our Top 10 Women in PR Ghana mentoring program. This initiative aims to bridge the gap between aspiring PR professionals and industry experts, offering mentorship, guidance, and professional development opportunities.
Started in 2022, the mentorship program offers a unique platform for entry-level to mid-level female PR practitioners to connect with some of the most accomplished women in the industry. Through personalized mentorship, participants will have the opportunity to learn from seasoned professionals who were named the 2023 Top 10 Women in PR Ghana, gain valuable insights, and develop the skills necessary to excel in their careers.
“At Women in PR Ghana, mentorship forms part of our 5 key pillars, this newly structured program is one we are very excited about. Our goal is to provide aspiring female PR practitioners with the support and resources they need to succeed in this competitive industry. By connecting them with experienced mentors and offering professional development opportunities, we hope to empower the next generation of PR leaders in Ghana.” Akosua Ogyiri, Vice-President of Women In PR Ghana.
The 8-12 month mentoring program will feature monthly masterclasses covering a wide range of topics relevant to the PR industry. Additionally, participants will have access to tailored resources to enhance their skills and knowledge.
The Women in PR Ghana Mentorship Program is open to all female PR practitioners in Ghana eager to advance their careers and make a positive impact in the industry. Applications are now open, and interested individuals are encouraged to apply by May 17th, 2024.
- Published in Uncategorized
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Women in PR Ghana Unveils 2023 Top 10 PR Women Ghana
- Published in Uncategorized, WIPR Ghana
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Women in PR Ghana partners Ghana – India Kofi Annan Center of Excellence in ICT to mark IWD
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Influencer Marketing Adoption among PR, Marketing, and Advertising Professionals in Ghana: An Exploratory Study by Priscilla Aseye Nanam Febiri
The research on influencer marketing and its adoption among PR, Marketing and Advertising Professionals in Ghana, was authored by Priscilla Aseye Nanam Febiri, an Influencer marketing specialist and a member of Women in PR Ghana, and co-authored by Emmanuel Mireku, a Market research consultant.
This study sought to understand the attitudes of Ghanaian PR, marketing and brand management professionals towards influencer marketing and its impact on their strategies and decision-making processes. A semi-structured survey, administered to 7O participants working within the Ghanaian creative agency space, was undertaken.
Key findings from the study revealed that professionals within the creative agency space exhibit varying levels of comprehension regarding influencer marketing. The efficacy of influencer marketing remains debatable and challenges such as identifying suitable influencers and high expenses hinder the adoption of the channel. Engagement and content quality are highly valued in the selection process of influencers, although concerns around the unpredictability of influencers persist due to brand safety. Professionals express openness to new tools like influencer databases, however cost constraints limit adoption.
Based on the findings it is recommended that professionals remain adaptable to the changing landscape of influencer marketing, investment in training is increased, best practices are standardized (to support influencers and professionals), technology is leveraged and a focus on ethics and transparency is prioritized.
Click the download button to get your copy of the report.
- Published in Uncategorized
Women in PR Ghana Hosts End of Year Glam Gala & Networking Event
Women in PR Ghana has crowned its 2023 activities with the annual End of Year Glam Gala & Networking event.
The event which was hosted on December 9th, 2023, at Hotel Tchetche, East Legon, featured Mrs. Janet Sunkwa-Mills, Chairperson, Executive Women Network(EWN) as the special guest speaker.
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Speaking on the topic:”Taking Leadership Roles As Women in 2024: The critical keys to open growth doors.”, Mrs. Sunkwa-Mills explained that women will excel in leadership roles, if they become intentional about transformation and provide clear direction to the team they lead.
She further noted that leaders can achieve their goals if they take steps to ensure the team members are aligned and motivated to reach the projected destination.
“A true leader knows where they are going and can envisage the future. They also go the extra mile to paint a vivid mental picture of where they want the team to go. It is however important for leaders to understand the capabilities and strengths of their team members.” she added.
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Speaking at the opening session of the event, Joyce Ahiadorme, President, Women in PR Ghana expressed her excitement over the successes chalked by Women in PR Ghana Community.
Key among these she said was the community’s contribution in shaping Public Relations professionals in the country.
“I am particularly excited because I find these events as a great opportunity to reflect on these achievements and strategise on the approach to improve on the community’s impact.
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As part of the event, Shirley Tony Kum, Corporate Communications Manager, Vivo Energy, Ghana, and Naa Korkoi Essah, PR Manager, Ministry of Communications and Digitalisation who were named among the 2022 top 10 Women in PR Ghana were invited to share among other things, how they have navigated professional challenges to remain successful and relevant in their careers.
According to them, their resilience towards excellence accounted for their achievement and successes.
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The event was a night of glamour, which brought together female professionals and students in the PR and Communications industry to celebrate their achievements for the year and network with one another, while they fortify themselves for leadership opportunities in 2024. Ohenewaa Brown was the MC for the event.
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With good food, drinks and great conversations, the event did not only provide a space for learning but also for building connections and fostering a supportive community within the industry.
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The Women in PR Ghana End of Year Glam Gala & Networking Event, is an annual event that brings together female PR and Communications professionals to round up the year long activities, have fun, connect with colleagues and plan for the new year.
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- Published in Uncategorized
Empowering Tomorrow’s PR Leaders: Women in PR Ghana Organizes its “Industry vs Classroom” Event at UniMAC IJ Campus
Women in PR Ghana organized its campus engagement series, “Industry vs Classroom”, in collaboration with the University of Media Arts Communication – Institute of Journalism Campus (UniMAC-IJ) on November 7, 2023.
The event brought together PR industry experts and university students to interact, share knowledge, and engage under the topic: “Choosing a Career Path: What’s Next after Graduation.” These industry experts, who are also members of Women in PR Ghana, included Gwendy Laryea, Consumer Educator at First National Bank Ghana; Deborah Bonney, Deputy Head of Corporate Affairs at the Public Utilities Regulatory Commission (PURC) Ghana; and Mary Lawson, PR Consultant in Ghana.
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Speaking on behalf of Women in PR Ghana, Gwendy Laryea stated that events like the “Industry vs Classroom” series focuses on the organization’s five pillars: Education, Empowerment, Mentoring, Networking, and Leadership. She encouraged students to take advantage of these opportunities to add value to themselves.
Dr. Albert Anani Bossman, the Head of the Department for PR and a lecturer at the university, in his welcome address, admonished students to leverage such opportunities presented by the university to build themselves, enrich their networks, and make connections with industry experts.
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This series saw the participation of hundreds of students and young professionals from the university who engaged in diverse conversations relevant to the topic under discussion. The panel shared their experiences and insights on various career prospects available in the country, the key skill sets demanded of recent graduates, tips for job hunting, and the importance of building a personal brand as a student.
Gwendy Laryea, Consumer Educator at First National Bank Ghana, advised students to create contacts as one of the key things they should do before leaving school. “Establish a good relationship with your peers because they are the same people you will be working with in the coming years,” she said. To add to that, she mentioned that students should build trust for themselves as their credibility depended on it and also open themselves up to knowledge in the constantly evolving world of PR and Communications.
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Deborah Bonney, Deputy Head of Corporate Affairs at PURC Ghana, also encouraged students to build up values of effective time management and “learn to be part of the conversation.” “The PR profession doesn’t demand that you become shy or timid. Be bold and courageous and learn to contribute to conversations,” she stated. She also encouraged students to look into the area of ESG when carving a niche for themselves as it has become the next big thing relevant to every organization.
Mary Lawson, a PR Consultant, admonished students to put intentional and consistent efforts into building their personal brand. With social media as a tool, she cautioned students to be mindful of the little things, comments, and photos they post. She also encouraged students to dress appropriately and learn to be polite to people because “your attitude and mannerism contribute to the testimonies people make about you.”
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The “Industry vs Classroom” is a Women in PR Ghana student engagement series aimed at bridging the gap between professionals and students. Through this initiative, we aim to empower students to make informed career choices by offering them a platform to interact with industry experts and professionals. The event saw the participation and contribution of most lecturers from the university.
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Participants interacting during the event
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Participants interacting after the event
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2 Women in PR Ghana Members Selected for GWPR Empower Mentoring Programme
The Global Women in PR Empower Programme is a 12-month international leadership and mentoring programme by the Global Women in PR aimed at supporting and mentoring the next generation of PR women to become the leaders of the future.
Started in 2022, the GWPR Empower Programme seeks to bring together 25 mid-level PR and Communications practitioners under the mentorship and guidance of 25 female leaders across the world who have succeeded in their PR and Communications career.
This year, GWPR Empower 2023 featured 25 of the most successful global female leaders in PR and Communications which included two Senior Female Communications Practitioners in Ghana: Adiki Ayitevie, Vice President Sustainability and External Relations, Newmont Goldcorp Corporation Ghana, and Esther Cobbah, Founder and CEO of Stratcomm Africa.
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Communications Manager, WaterAid Ghana
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Manager, External Communications, Electricity Company of Ghana
As an affiliate member of the Global Women In PR, Women in PR Ghana is elated to have some of its members; Akosua Kwafo Ogyiri, Communications Manager, WaterAid Ghana and Laila Abubakari, Manager, External Communications, Electricity Company of Ghana, among the 25 selected mentees selected to participate in this year’s programme.
The goal of this programme is to continue to grow, empower and create a talent pool of sought-after and empowered global women leaders.
Visit Global WPR Empower Programme to find out more about the Global Women in PR Empower Programme.
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Women in PR Ghana Hosts Its 7th Annual Summit
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