World Digital Marketing Day: GMA, Whoopro & WiPR educate professionals on importance of Digital Storytelling
To commemorate World Digital Marketing Day 2024, Global Media Alliance and Whoopro held a Digital Masterclass on November 13, 2024, under the theme “The Art of Digital Storytelling.”
The event underscored the powerful role of storytelling in the digital space, illustrating how public relations practitioners, content creators, and brands can shape compelling narratives to effectively engage their audiences.
Expert speakers from media, marketing, and public relations fields shared their insights on the evolution of storytelling in the digital age. Isaac Cudjoe, Executive Director of the Advertising Association of Ghana, who delivered the keynote address, emphasized that storytelling is the foundation of brand projection. He noted that digital storytelling is now essential in marketing communications and will continue to be so for generations.
He further highlighted how engagement, authenticity, cultural relevance, relatability, and visual language distinguish digital storytelling from traditional methods. Stressing that effective digital storytelling needs to be immersive, engaging, and culturally relatable, as these qualities drive positive business outcomes.
Kwabena Oppon-Kusi, Brands and Marketing Manager at African Leadership University, discussed how brands can enhance identity and loyalty through digital storytelling. He advised marketing communication professionals to be aware of global happenings and align their storytelling with audience needs. “It’s not about your brand. It’s mainly about the people facing a problem your brand solves,” he shared. He also encouraged content creators to understand the unique advantages of digital platform to optimize their storytelling efforts.
Henry Dottey, Communication and Marketing Executive at UBA, underscored digital storytelling’s importance in Public Relations. He explained that PR practitioners serve as bridges between their organizations and audiences, making it essential to balance audience needs with organizational goals. He added that digital storytelling is impactful when it is human-centric and relatable. “When telling a story, you should know your audience on each platform to meet your story’s target effectively,” he advised.
Ivy Prosper, a Digital Creator, Media Personality, touched on telling Ghana’s brand story through a digital lens. She highlighted the role of digital storytelling in promoting a positive national identity for Ghana. Drawing from her experience as a tourism promoter in Ghana’s government sector, she emphasized the potential of digital tools to amplify Ghana’s positive stories on the global stage. “Have pride in where you come from and tell positive stories that highlight what you are proud of ”, she urged Ghanaians.
The event concluded with an engaging Q&A session, where participants had the chance to interact with the speakers and dive deeper into digital storytelling strategies and tools. The masterclass drew a lively audience of content creators and marketing communications professionals, including members of Women in PR Ghana, eager to enhance their storytelling skills.
- Published in Events
Read4Her Future: A WiPR, GMA, GEIG literacy project empowers young girls
In commemoration of the 2024 International Day of the Girl Child, Women in PR Ghana (WiPR) and Global Media Alliance (GMA) partnered to organize a literacy project. The initiative, “Read4Her Future” was held for pupils of the Covenant Presbyterian School, Dzorwulu, Accra.
The event brought together 60 young girls from the Covenant Presbyterian School and mentors from WiPR, GMA and the Girls Education Initiative Ghana (GEIG) to promote literacy and boost the confidence of young girls.
Read4Her Future is a literacy project aimed at empowering young girls through the transformative power of reading. The initiative seeks to address educational barriers, inspire leadership, and promote the personal and professional growth of young girls.
The initiative aligns with this year’s theme for the International Day of the Girl Child – “Girls’ Vision for the Future,” giving young girls the tools they need to shape a brighter future.
During the event, the girls were divided into seven groups, each led by a mentor who guided them through a selected GEIG book which provided inspiration and leadership insights. Following the reading, the girls were gathered for a lively Q&A session, sparking discussions on the importance of literacy and leadership.
The President of WiPR Ghana, Joyce M. Sackitey-Ahiadorme, reinforced the significance of the event. “As a group of women driven by the goal of making the world better through communication, we recognize the importance of nurturing the next generation of women. By focusing on young girls today, we are investing in the women who will lead tomorrow.”
Emma Wenani, Chief Director of GMA, highlighted the vision behind the project: “When young girls are empowered through reading, they build the confidence to communicate effectively. Encouraging them to read novels is a step toward fostering their love for learning, which will eventually extend to their academic pursuits.”
Headteacher of Covenant Presbyterian School, Evelyn Amoamah Antwi expressed appreciation for the initiative. “Initiatives like these are steps toward creating a brighter future,” she added.
As the event ended, the organizing teams—WiPR Ghana, GMA, and partner–GEIG—presented a citation of honor to Covenant Presby School for their support. They also donated books and literacy kits, including notebooks, pens, and reading guides, to further empower the girls.
“I fulfilled a dream of impacting young girls by reading to them, an experience that was both soothing and deeply rewarding. It was remarkable to witness how these bright young minds interpreted the book differently”, Yvonne Effe Faska, one of the mentors from WiPR shared her experience.
The event was supported by GEIG, Perception Management International and Fanmilk Ghana, with media partners YFM and MX24.
- Published in Events