Women in PR Ghana recently held its second “Industry Vs Classroom” campus series of the year with Ashesi University on Wednesday, September 25, 2024. This event, organized in partnership with Ashesi University’s Career Services, the Ashesi Student Council, and the Ashesi Comm-Worm Club, aimed to connect female Public Relations professionals with university students to share insights under the theme: “FROM CLASSROOM TO CAREER: Telling Your Brand Story Strategically.”

The event featured a distinguished panel of key speakers from Women in PR Ghana, including Francisca Kakra Forson, Founder of Platinum PR and International Freelance Journalist for VOAnews and TRT World; Mary Lawson, Head of Communications and Marketing at The Trust Hospital Company Limited; Semekor Augusta G. Kporvi, Development Communications Consultant, CEO of SemAlb Events, and Body Positivity Advocate; and Naomi Darko, Communications Assistant at the Association of African Universities (AAU).

Joyce M. Sackitey, President of Women in PR Ghana, emphasized the event’s goal of equipping students with personal branding strategies tailored for various stakeholders. In her opening address, she stressed the importance of reputation management: “Whether intentionally or unintentionally, you are creating a reputation for yourself, and you must ensure that it is the best reputation you will be proud of.”

Selasi Nukpe, a Career Coach with Ashesi Career Services, welcomed attendees by highlighting the importance of learning about Public Relations and Communications, even without formal courses. She noted that in today’s rapidly evolving and competitive job market, mastering strategic personal branding is essential. She encouraged students to seize the opportunity to enhance their communication skills, network effectively, and build mutually beneficial connections with industry experts.

The series fostered engaging discussions among students and young entrepreneurs, who participated in conversations relevant to the event’s theme. The panel shared personal experiences and insights on personal branding, transitioning into the PR and Communications industry, effective networking strategies, and leveraging social media for strategic storytelling.

Panel moderator Edinam Adjei-Sika, also the events coordinator for Women in PR Ghana, reiterated that telling brand stories strategically is crucial for students. It helps them establish a unique identity in a competitive job market. By effectively communicating their values, skills, and experiences, students can differentiate themselves and attract potential employers. A strong personal brand not only enhances networking opportunities and builds credibility but also fosters confidence, empowering students to take control of their professional narrative.

Francisca Kakra Forson emphasized her passion for journalism as a core element of her personal brand. She advised students to discover their passions and leverage social media in telling their brand stories, stating, “Your brand should inform your social media content.”

Mary Lawson addressed introverted students, highlighting that they can establish their brands without changing their personalities. She encouraged authenticity and self-confidence, advising them not to be intimidated by their peers: “Be inspired to find yourself and build your brand.”

Semekor Augusta G. Kporvi spoke on her advocacy against body shaming as part of her personal brand, urging students to embrace their unique qualities: “In the process of personal branding, don’t lose yourselves trying to impress others.”

Naomi Darko stressed the importance of intentional networking, advising students to research speakers before events to identify relevant contacts for future opportunities: “Take note of those who align with your career goals.”

In reflecting on the event, students expressed their appreciation for the insights shared by the panelists. Many found the discussions on personal branding and networking especially impactful. One student shared, “I learned a practical tip on how to engage someone I admire: by complimenting their appearance or what they’ve said, and by doing a background check before approaching them.” Others emphasized the importance of authenticity and strategic storytelling in making a lasting impression, expressing their enthusiasm to apply these strategies as they prepare to enter the workforce.

The “Industry Vs Classroom” campus series is an initiative by Women in PR Ghana that focuses on the organization’s five pillars: Education, Empowerment, Mentorship, Networking, and Leadership. This initiative provides a platform for students to learn from and connect with industry experts, bridging theoretical knowledge with real-world experiences.