Women in PR Ghana marked the 2025 International Women’s Day with a celebratory brunch honoring the Top 10 Women in PR Ghana 2024. Under the theme “Accelerate Women Empowerment,” the event offered members the opportunity to celebrate the outstanding women whose leadership, innovation, and impact continue to shape Ghana’s PR industry.
The exclusive gathering provided a platform for storytelling, knowledge-sharing, and empowerment, reinforcing the crucial role women play in advancing the communications and PR sector. The event commenced with a warm welcome, setting the stage for an engaging and interactive session. Attendees participated in an icebreaker where they introduced themselves, their designations, and organizations, fostering an atmosphere of camaraderie and connection.
Speaking at the event, Shirley Tony Kum, Head of Communications, Vivo Energy Ghana emphasized the critical role of creativity and strong branding in public relations campaigns. Urging PR professionals to ensure that their work adds value to the organizations they represent, she further highlighted that a well-executed PR campaign does more than just communicate a message—it builds a lasting identity and strengthens stakeholder trust.
Ivy Heward-Mills, Director, Center for International Education and Collaboration, UPSA underscored the importance of cultural awareness in communication, stressing that adapting to different environments fosters stronger stakeholder relationships. She illustrated the concept with a simple yet powerful example: “If I’m dining with the Chinese, I shouldn’t use a fork and knife. Instead, I should use chopsticks to make them feel that I belong with them.”
Maame Akua Amoah Twum, Communications Coordinator for Anglophone West and North Africa, Afrobarometer underscored the significance of attention to detail in achieving excellence in public relations. Sharing insights from her career journey, she emphasized how meticulousness in communication and strategic thinking have been pivotal to her success. She expressed deep appreciation to Women in PR Ghana, crediting the community for providing valuable opportunities for growth, learning, and reflection. “Women in PR Ghana has been instrumental in shaping my career, offering a platform for mentorship, professional development, and meaningful connections.”
Touching on legacy-building, Emma Wenani, Chief Director, Global Media Alliance shared her unwavering commitment to legacy-building, highlighting her drive to make a lasting impact in the media and communications space. “I’m a dreamer, and I aspire to make a name for myself and leave a legacy. That is why I work hard and endure difficulties,” Wenani stated, emphasizing the role of perseverance in shaping a meaningful career, she noted.
On her part, Kobi Hemaa Osisiadan, Director of Corporate Affairs at the Ghana-India Kofi Annan Center of Excellence in ICT shed light on the challenges associated with practicing as a communications professional in the public sector, citing bureaucracy and the underappreciation of PR roles as key obstacles. She emphasized the importance of resilience in navigating these difficulties. “Giving up in the face of adversities should not be an option,” she affirmed, encouraging PR professionals to stay committed to their work despite institutional challenges.
Sophia Kudjordji, Chief Corporate Communications Officer, Jospong Group of Companies noted that success in the public relations profession requires embracing diverse opinions, practicing patience, and safeguarding an organization’s reputation. She underscored the evolving nature of PR and the need for professionals to be adaptable in managing stakeholder expectations. “Public relations is not just about communication; it’s about understanding perspectives, exercising patience in crisis situations, and ensuring that an organization’s reputation remains intact,” she added.
Faith Senam Ocloo, Founder of Women in PR Ghana, called on members to maximize digital platforms to showcase their work and amplify their impact. Emphasizing the growing influence of digital communication in the public relations industry, she charged members to embrace social media, blogs, and online publications to share insights, build thought leadership, and highlight their contributions to the profession.
The event concluded with remarks from Joyce Sackitey Ahiadorme, President, Women in PR Ghana, who expressed gratitude to all attendees for their contributions. “It’s beautiful and inspiring to witness women in PR come together, not just to celebrate achievements but to empower, mentor, and support one another. These connections and shared stories will continue to shape our industry and inspire future generations,” she remarked.
